Project Details

Northern Irelands largest outdoor festival made it’s return in 2011. Working at Material I acted as the digital lead in all things web related. We orchestrated an extremely successful Facebook campaign; becoming the 2nd largest group in Northern Ireland in just a few short weeks.

The site was built on Expression Engine in order to utilize it’s superior caching system and quick scalability. Definitely useful when 40,000 people click on your site at once to hear a lineup announcement!

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